Digital marketing is the process of promoting products and services using many online channels. You may specialize in social media or search engine optimization (SEO) by implementing strategies that help websites to be highly ranked in Google searches and draw more people.
The job is usually dependent on a team, and you could be working with designers, copywriters or animators on projects, therefore collaboration skills are crucial. You may also be required to research the competitors of your client, in order to know which strategies work best for their business. You’ll be expected to design campaigns, work with clients, research new digital marketing techniques, and track the effectiveness of existing tactics to ensure that they’re delivering value for money.
You could find yourself working on short-term contracts with business owners who need assistance in developing their brand or marketing campaigns. You can also oversee longer-term projects on behalf of a marketing agency. You might be able to develop and manage their social media presence, or manage their website analytics.
A career in digital marketing is best for those with an empathy-based nature and are able to put yourself in the shoes of your intended audience to identify their wants, needs and concerns. Digital marketing is ever-changing and therefore you have to be adept at adapting and learning. As you gain more experience, you might decide to become a digital marketing manager, or even pursue an executive role.